With the arrival of the internet and all things digital lead generation techniques have advanced massively in recent years and this has seen the approach taken by sales and marketing teams transform from what it once was.
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According to the recent survey lead generation is a key pain point for 60 of marketers and it s unlikely to change for another couple of years.
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Cience shares the best practices for conference attendees to generate and convert prospects in a comprehensive guide to b2b event lead generation.
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Local lead generation is an effective strategy for b2b companies seeking to increase the number of their clients in a particular geographic location.
Online lead generation is now firmly on the agenda for most b2b.
For more interesting reading on the history of lead generation check out this article by techcrunch.
Constantly increasing competition and abundance of information makes it very difficult for a company to track reach and engage with potential clients.
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Cience is a sales specialization company that offers on demand highly trained sales team members with access to cutting edge tools processes and methodologies.
We possess hundreds of certifications including hubspot sales software email marketing inbound sales and sales enablement courses as part of our extensive training for our sdr team members.